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Startup Vehicle Branding | App Marketing on the Go | Vinyl Wrapz Perth
In today’s competitive startup world, brand visibility is everything — and Abroadly, a travel-focused app company, knew they needed an innovative way to get noticed.
To help launch their marketing journey, they partnered with Vinyl Wrapz Perth for a partial car wrap on their Toyota FJ Cruiser — turning an everyday vehicle into a mobile billboard for their app and brand.
Abroadly is a dynamic new app designed to help travelers make meaningful connections around the world. By combining social networking with travel planning, Abroadly offers users a platform to meet like-minded people, find events, and explore destinations together.
A strong visual identity on the road was crucial for raising awareness of the app among Perth locals and visitors alike.
The Toyota FJ Cruiser is a rugged, adventurous SUV — perfectly aligned with Abroadly’s brand values of exploration, travel, and connection. Its bold shape, strong wheel arches, and ample surface area also made it an ideal canvas for partial vehicle wrapping.
Rather than wrapping the entire vehicle, Abroadly opted for a partial commercial wrap — strategically covering key panels to create impact while remaining budget-conscious.
The project included:
The design showcases Abroadly’s app interface directly on the vehicle, making it a real-world, real-time advertisement wherever it goes.
Vinyl Wrapz was tasked with bringing Abroadly’s ideas to life:
The result is an approachable, fun design that instantly communicates what Abroadly is about — travel, connection, and adventure.
Complex Printed Design:
The printed graphics featured numerous app screen layouts, requiring precise positioning to maintain a clean, professional look across door seams, window panels, and body contours.
Panel-by-Panel Alignment:
Due to the vehicle’s rugged body lines, extra care was needed to align the graphics perfectly across the different surfaces — ensuring logos, screenshots, and QR codes remained easy to read.
Small Business Impact:
Helping startups like Abroadly launch with strong branding is one of our favorite challenges — and seeing the FJ Cruiser drive out of our workshop with a vibrant, polished wrap was a proud moment for our team.
These materials were chosen specifically for the rally environment, where wraps must withstand gravel, mud, high temperatures, and frequent cleaning.
At Vinyl Wrapz Perth, we understand that your vehicle is more than just a way to get from point A to B — it’s a powerful marketing tool.
Whether you’re a startup launching your first app or an established business expanding your fleet, we make sure your branding stands out.
When you work with Vinyl Wrapz, you get:
When brand exposure matters, Vinyl Wrapz Perth is your trusted partner.
Choosing a partial car wrap offers startups and small businesses an ideal way to maximize their marketing budgets:
For businesses like Abroadly, investing in new business vehicle wrapping is a smart, scalable marketing move.
Get in touch with Vinyl Wrapz today to talk about your fleet — whether it’s 1 or 100 vehicles. We’ll create a wrap solution that works for your brand, your budget, and your timeline.
