Partial Car Wrap for Abroadly Toyota FJ Cruiser
Startup Vehicle Branding | App Marketing on the Go | Vinyl Wrapz Perth
In today’s competitive startup world, brand visibility is everything — and Abroadly, a travel-focused app company, knew they needed an innovative way to get noticed.
To help launch their marketing journey, they partnered with Vinyl Wrapz Perth for a partial car wrap on their Toyota FJ Cruiser — turning an everyday vehicle into a mobile billboard for their app and brand.
About the Client: Abroadly
Abroadly is a dynamic new app designed to help travelers make meaningful connections around the world. By combining social networking with travel planning, Abroadly offers users a platform to meet like-minded people, find events, and explore destinations together.
A strong visual identity on the road was crucial for raising awareness of the app among Perth locals and visitors alike.
The Vehicle: Toyota FJ Cruiser
The Toyota FJ Cruiser is a rugged, adventurous SUV — perfectly aligned with Abroadly’s brand values of exploration, travel, and connection. Its bold shape, strong wheel arches, and ample surface area also made it an ideal canvas for partial vehicle wrapping.
Rather than wrapping the entire vehicle, Abroadly opted for a partial commercial wrap — strategically covering key panels to create impact while remaining budget-conscious.
Wrap Scope: Partial Commercial Wrap with App-Focused Design
The project included:
- Full printed graphics on the rear quarter panels and rear side doors
- Integration of app store download buttons, branding, and QR codes
- A mix of one-way-vision window graphics and solid vinyl
- Subtle tropical themes to reinforce the travel vibe
The design showcases Abroadly’s app interface directly on the vehicle, making it a real-world, real-time advertisement wherever it goes.
Design Process: Concept to Reality
Vinyl Wrapz was tasked with bringing Abroadly’s ideas to life:
- We developed a concept that showcased app screenshots in a dynamic, forward-moving layout
- Incorporated QR codes for immediate user engagement
- Added subtle design touches like palm trees to blend with the travel theme without distracting from the main app visuals
- Balanced visibility of branding (logo, website) with clear calls-to-action (download the app)
The result is an approachable, fun design that instantly communicates what Abroadly is about — travel, connection, and adventure.
Installation Challenges & Highlights
Complex Printed Design:
The printed graphics featured numerous app screen layouts, requiring precise positioning to maintain a clean, professional look across door seams, window panels, and body contours.Panel-by-Panel Alignment:
Due to the vehicle’s rugged body lines, extra care was needed to align the graphics perfectly across the different surfaces — ensuring logos, screenshots, and QR codes remained easy to read.Small Business Impact:
Helping startups like Abroadly launch with strong branding is one of our favorite challenges — and seeing the FJ Cruiser drive out of our workshop with a vibrant, polished wrap was a proud moment for our team.
Key Materials Used
- Vinyl: Cast high-conformability motorsport-grade wrap film
- Lamination: High-gloss protective overlaminate for durability and UV resistance
- Preparation: Motorsport-specific cleaning agents to handle burnt material residue
These materials were chosen specifically for the rally environment, where wraps must withstand gravel, mud, high temperatures, and frequent cleaning.
Why Vinyl Wrapz Perth?
At Vinyl Wrapz Perth, we understand that your vehicle is more than just a way to get from point A to B — it’s a powerful marketing tool.
Whether you’re a startup launching your first app or an established business expanding your fleet, we make sure your branding stands out.
When you work with Vinyl Wrapz, you get:
- Creative Collaboration: We work closely with you to bring your vision to life, no matter how complex or unique.
- Professional Design: Our experienced team translates your brand into impactful vehicle graphics that connect with your audience.
- Top-Tier Materials: We use the best printable vinyls and laminates for vivid colors, weather resistance, and long-lasting performance.
- Precise Installation: Even the most detailed wraps are applied flawlessly by our expert installers.
- Tailored Solutions: From full wraps to partial wraps, we offer solutions that match your goals and your budget.
When brand exposure matters, Vinyl Wrapz Perth is your trusted partner.
Why a Partial Car Wrap is Perfect for Startups
Choosing a partial car wrap offers startups and small businesses an ideal way to maximize their marketing budgets:
- High Visibility: Even partial wraps command attention and spread brand awareness around the city.
- Cost-Effective: Less material and installation time than a full wrap, without sacrificing impact.
- Flexibility: Easily updated in the future if branding, offers, or app features change.
- Brand Building: Having a professionally wrapped vehicle immediately boosts a new company’s perceived credibility and professionalism.
For businesses like Abroadly, investing in new business vehicle wrapping is a smart, scalable marketing move.
Project Summary:
- Client: Abroadly
- Website: https://abroadly.net
- Location: Perth, Western Australia
- Vehicle: Toyota FJ Cruiser
- Service: Partial car wrap with app marketing integration
- Design: Full design concept and layout by Vinyl Wrapz Perth
- Highlights: Startup marketing focus, dynamic app-based design, QR code integration
Ready To Brand Your Fleet?
Get in touch with Vinyl Wrapz today to talk about your fleet — whether it’s 1 or 100 vehicles. We’ll create a wrap solution that works for your brand, your budget, and your timeline.